🧭 Wandering Wards
Brand & Style Guide
Welcome to the Wandering Wards style guide. This resource outlines our official brand assets, including logos, colors, fonts, and design rules to ensure a cohesive and consistent identity across all platforms.
Learn more about our story on the About Us page.
🔗 Quick Links
- ✔ Logos
- ✔ Brand Colors
- ✔ Typography
- ✔ Stationery Guidelines
- ✔ Social Media Assets
- ✔ Logo Usage Do’s & Don’ts
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✔ Logos in the Wandering Wards Style Guide
Approved Logo Versions:
- Primary Logo: Symbol-based minimalist design
- Secondary Logo: Alternate layout using the same icon
- Text Logo:
Clear Space:
Always leave 2.5px of space around the logo on all sides.
⚠️ Avoid resizing, recoloring, stretching, or placing on complex backgrounds.
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✔ Wandering Wards Brand Colors
🎯 Primary Colors:
- Red:
#CF0A2C
RGB:207, 10, 44 - Black:
#000000
🎨 Secondary Colors:
Use sparingly (less than 10% in any design). These are accent colors only, not part of the core identity.
Consistent use of these colors keeps the brand cohesive across all touchpoints.
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✔ Typography in the Wandering Wards Style Guide
Primary Font: Bicyclette Bold
Secondary Font: Poppins
Typography is vital for maintaining tone and personality. Use these fonts in all branded materials for consistency.
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✔ Logo Usage Do’s & Don’ts
Please Do:
- Use only approved logos
- Maintain clear space around the logo
- Use approved brand colors and fonts
Please Don’t:
- Stretch or distort the logo
- Change the logo’s color
- Add effects like shadows or outlines
- Place the logo on a busy background
📂 Need Files?
To request logo files, font packages, or social media templates, please contact us or reach out through our partner portal.
These guidelines are essential for preserving the visual integrity and personality of the Wandering Wards brand across all creative outputs.
For all brand-related inquiries, please refer back to this Wandering Wards style guide to keep our identity consistent.
Want to see the style guide in action? Visit our About Us page.